Prototype™ - News Feed

DC COMICS & SIERRA ENTERTAINMENT TO PUBLISH NEW COMIC SERIES BASED ON PROTOTYPE™ VIDEO GAME

Apr, 15 2008 17:30:40 PDT

DC Comics, the largest English language comic book publisher in the world, and Sierra Entertainment today announced plans to publish an all-new comic book series based on the eagerly anticipated and already highly acclaimed open-world/action video game Prototype™. The series is set to debut this August via DC's WildStorm imprint, and the addition of such unique, original IP video games like Prototype is sure to increase their successful line of best-selling comics based on licensed properties. Further details surrounding the new comic book series will be announced later this year.

Prototype puts gamers in control of Alex Mercer - a genetically mutated shape-shifter with no memory of his past hell-bent on solving the mystery of his existence - as he tears through a densely populated New York City moving with Parkour-style fluidity and consuming anybody that gets in his way… assuming their physical identity, memories and abilities. Fueled by a three way war between Alex, the military and its elite Blackwatch division, and a viral outbreak known as the Infected, players will venture deep into a dark conspiracy 40 years in the making.

"Prototype is all about shape-shifting action, and we're using that key element to redefine the open-world game space," said Al Simone, Sr. VP of Global Marketing, Sierra Entertainment. "Another key feature setting Prototype apart from other open-world games is its incredibly deep, conspiracy-based back-story, and by joining forces with the largest comic book publisher in the world - DC Comics - we can bring this new anti-hero and his tale to an even wider audience of comics fans and gamers alike."

"We're blown away with what Sierra and developer Radical Entertainment have shown us of Prototype, and know with absolute certainty that this will make for a terrific comic book," said Hank Kanalz, VP & General Manager, WildStorm. "Prototype's back-story, visuals and gameplay are stunning, and we have every intention of bringing those core pillars to our book because this is a great opportunity to expand on the world they've created, and build something new and interesting for comics fans."

Prototype delivers a fresh take on open-world games, with key features separating the game from the rest of the pack, including the anti-hero main character Alex Mercer and his deadly shape-shifting abilities, a stunning representation of New York City circa 2008 as the backdrop, and 'Deceive or Destroy' gameplay allowing players the choice to either blend in with the population or fully unleash Alex's deadly powers. With Radical Entertainment behind the wheel using their innovative 'Titanium' game engine, and touting a catalog of successful titles including the highly acclaimed The Incredible Hulk™: Ultimate Destruction, The Simpsons: Hit & Run and others, Prototype is aligned to be the ground-breaking open-world/action experience gamers have been waiting for.

Prototype is planned to release this Fall for next-gen console systems and the PC, and is currently rated "RP" (Rating Pending) by the ESRB. For more information on Prototype, be sure to visit the official game website located at www.prototypegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.®, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.

About Radical Entertainment
Radical is one of North America's largest game developers. With more than a decade of hit titles, including The Simpsons: Hit & Run, The Incredible Hulk™: Ultimate Destruction, Scarface™: The World is Yours and the soon to be released Prototype, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, owned by Vivendi Games, is continually ranked as one of the best places to work in BC, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 BC Employer. For more information, please visit www.radical.ca.

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC super heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' website is located at www.dccomics.com.

GENETIC MUTATION INFECTS INTERNET -<BR>PROTOTYPE™ WEBSITE RESPONSIBLE

Apr, 08 2008 11:20:40 PDT

A new viral outbreak has taken over the internet with the launch of Sierra Entertainment's Prototype™ website. Gamers can now go online at www.prototypegame.com and consume the ever-evolving compilation of in-depth game information and assets hidden within Prototype's unique Double-Helix DNA Strand.

Prototype is shrouded in a deep, dark conspiracy 40 years in the making, and the Helix offers intrepid - and persistent - gamers the potential to unravel pieces of the game's back-story known as the 'Web of Intrigue' via discovering [codes] hidden throughout a complex maze of media. By entering the correct code sequences, Prototype fans can immediately unlock and access exclusive new assets, including fresh screenshots, videos and other mysterious images; and as the Helix evolves, new code sequences will become active. Code sequences will be concealed within print, online and broadcast/television preview features, along with a myriad of other mediums through the end of the year.

Unearth the codes and make it back to the Prototype website safely, and unlock the Helix to discover what lies beyond the edge of evolution. Prototype is planned to release this fall for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and the PC, and is currently rated "RP" (Rating Pending) by the ESRB. For more information, be sure to visit the official game website located at www.prototypegame.com.

About the Double-Helix DNA Strand
Code sequences will be concealed within [announcements] such as this, emails, print, online ads, TV, and other mediums. When you find a [code], go to the Prototype website and click the Helix to activate it, allowing you to resequence the DNA. To resequence, move the sliders up or down to select 2 base pairs. Click "SWITCH" once the correct pairs are selected and unlock a piece of the 'Web of Intrigue' held within that DNA sequence. Some content may be hidden even deeper and may require more [intricate] [codes] for further resequencing. The pieces locked within the Helix are countless. Each time a new piece is unlocked the grided bar along the right border will announce "new content unlocked," allowing you to track the pieces of the puzzle you've uncovered and which pieces you'll need to find next.

About Radical Entertainment
Radical is one of North America's largest game developers. With more than a decade of hit titles, including The Simpsons: Hit & Run™, The Incredible Hulk™:Ultimate Destruction, Scarface™: The World is Yours and the soon to be released Prototype, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, owned by Vivendi Games, is continually ranked as one of the best places to work in BC, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 BC Employer. For more information, please visit www.radical.ca.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.™, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.

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"PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

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SIERRA ENTERTAINMENT AND RADICAL ENTERTAINMENT TO TALK PROTOTYPE™ AT GAME DEVELOPERS CONFERENCE 2008

Feb, 12 2008 17:20:30 PST

Sierra Entertainment and Radical Entertainment invite you to come check out Prototype™ at this year's Game Developers Conference (GDC) 2008 in San Francisco, CA. On Thursday and Friday, February 21st and 22nd, the premiere professional conference for the creators of games and interactive entertainment will play host to two separate Prototype speaker presentations delivered by key development team members from Radical Entertainment. Additionally, in support of the game's upcoming GDC presentations, Sierra has released an updated version of the Prototype teaser trailer.

Prototype GDC 2008 Presentations:

Prototype: Open World, Open Mind, Next-Generation Thinking
- Speakers: Tim Bennison, Sr. Producer, Radical Entertainment & Eric Holmes, Lead Game Designer, Radical Entertainment
- Date/Time: Thursday, February 21, 2008 / 2:30 PM - 3:30 PM
- Location: Room 2014, West Hall
- Track: Game Design
- For full description please visit: https://www.cmpevents.com/GD08/a.asp?option=C&V=11&SessID=6522
Prototype: The Artistic Vision Uncensored
- Speaker: Maurice Kimball, Visual Development Supervisor, Radical Entertainment
- Date/Time: Friday, February 22, 2008 / 10:30 AM - 11:30 AM
- Location: Room 2009, West Hall
- Track: Visual Arts
- For full description please visit: https://www.cmpevents.com/GD08/a.asp?option=C&V=11&SessID=6243

Prototype is a completely new kind of open-world/action game, featuring a rich storyline filled with deadly shape-shifting action, 'Deceive or Destroy' gameplay, and a conspiracy 40 years in the making. In Prototype, players take control of Alex Mercer - a dark, genetically mutated shape-shifter with no memory of his past, hell-bent on solving the mystery of his existence as he tears through a densely populated New York City moving with Parkour-style fluidity and consuming anything that gets in his way. 'Deceive or Destroy' gameplay allows gamers the choice to either blend in with the population and covertly progress through the story, or fully unleash Alex's powers, and move through New York City like a walking slaughterhouse, taking control of military vehicles, and causing destruction at every turn.

In development at Radical Entertainment, Prototype is well under way to be one of this year's hit titles for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and Games for Windows™, and is currently rated "RP" (Rating Pending) by the ESRB. For more information on Prototype, be sure to visit the official website at www.prototypegame.com.

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Microsoft, Xbox, Xbox 360 Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment, Inc.

SIERRA ENTERTAINMENT'S PROTOTYPE™ TO FEATURE BARRY PEPPER AND OTHER HOLLYWOOD TALENT

Feb, 04 2008 12:40:10 PST

Sierra Entertainment announced today that Prototype™, the company's upcoming open-world/action game, will feature the voice acting skills of notable Hollywood talent including Barry Pepper, Gordon Clapp and Paul Guilfoyle among others. Already hotly tipped as a game to look out for in 2008 according to Electronic Gaming Monthly, GameSpy.com and other industry editorials, Prototype is well under way to be one of this year's hit titles for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and Games for Windows™.

Pepper (Flags of Our Fathers, The Green Mile, Saving Private Ryan) headlines the cast as he voices Prototype's main character Alex Mercer - a dark, genetically mutated shape-shifter hell-bent on solving the mystery of his existence as he tears through a densely populated New York City moving with Parkour-style fluidity consuming anything that gets in his way. With supporting voice work by Gordon Clapp (NYPD Blue, Rules of Engagement) and Paul Guilfoyle (CSI, L.A. Confidential) this fitting cast is sure to enhance the game's uniquely mysterious and conspiracy-filled plot.

In development at Radical Entertainment, Prototype is currently rated "RP" (Rating Pending) by the ESRB. For more information on the game, be sure to visit the official website at www.prototypegame.com.

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Microsoft, Xbox, Xbox 360 Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment, Inc.

SIERRA ENTERTAINMENT'S PROTOTYPE™ IS THE FIRST VIDEO GAME TO FEATURE NEURAL-THX 7.1 SURROUND

Jan, 07 2008 00:00:00 PST

THX Ltd., Neural Audio Corp. and Sierra Entertainment today announced that Prototype™, the open-world action game for next-gen gaming consoles and PCs, will be the world's first video game to feature Neural-THX® Surround. The Neural-THX Surround technology enabled Radical Entertainment, an internal development studio of Sierra Entertainment, to extend the surround sound experience from 5.1 to 7.1, allowing gamers with Neural-THX Surround capabilities on their audio-video receiver to play Prototype in 7.1 discrete surround sound. Prototype will go on sale in the U.S. in Fall 2008.

Expanding the game audio experience to 7.1 allows gamers to add two speakers to the rear of their home theaters or living rooms, creating a 360-degree listening environment. When playing Prototype in Neural-THX Surround, sound elements will be placed in the front, side and behind the gamer, enabling them to react to audio cues all around them. The result is a more interactive and immersive game-play experience. A demonstration of the Neural-THX Surround 7.1 game experience will be available in the THX booth during the Consumer Electronics Show (CES) 2008.

"Game developers and consumers alike are recognizing the importance of accurate surround sound to the overall game experience, and the move to 7.1 surround represents a natural evolution of game audio," said Dr. Mark Tuffy, games director at THX Ltd. "We are thrilled to partner with Sierra and Radical Entertainment to introduce Neural-THX Surround for games. The Prototype storyline and use of surround sound elements makes it the perfect fit for 7.1 game-play."

A recent survey of U.S. gamers by Nielsen NRG revealed that more than 48% of Xbox 360® and 54% of PS3 consoles are connected to multi-channel, home theater systems. In fact, more gaming consoles are now connected to multi-channel audio systems than television speakers, indicating that surround sound has grown in importance among the gaming community.

For AV receiver and loudspeaker manufacturers, Neural-THX Surround, offers a valuable new feature to attract and grow the next generation of home theater enthusiasts. Neural-THX Surround is being integrated in an estimated 70 percent of new audio-video receivers, from companies such as Sony, Pioneer, Yamaha, Onkyo, Integra, Denon, Marantz, Inkel and Sherwood. Neural-THX Surround AV receivers are being shipped in more than 25 countries worldwide.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for videogame systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.™, Crash Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC; and Swordfish Studios in Birmingham and Manchester, England.

About Neural Audio
Neural Audio, through its Neural-THX® Surround technology and unique audio optimization technologies, has become the key enabler in the delivery of high quality content for the TV, radio, game, Internet, home theatre and mobile markets. Key broadcast partners and customers such as XM Satellite Radio, Yamaha Corporation, Sony Corporation, Pioneer Electronics, Onkyo Corporation, Denon Electronics, Marantz America and Harris Corporation have adopted Neural Audio technologies to provide the best quality audio available today to their customers. For more information, please visit www.neuralaudio.com, or www.neuralsurround.com.

About THX Ltd.
THX Ltd. was founded by filmmaker George Lucas to improve the way movie audiences experience the sights and sounds of feature films on the silver screen. The goal, then and now, is to continually improve the entertainment experience through strict engineering performance standards, innovative product designs and breakthrough technologies. Leading companies from around the globe count on THX to help them create better, more innovative products and services. For more information, visit www.thx.com.

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THX and the THX Logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

Neural Surround™ is a trademark owned by Neural Audio Corporation.

SIERRA ENTERTAINMENT UNLEASHES PROTOTYPE™

Aug, 10 2007 15:00:20 PDT

Sierra Entertainment today announced Prototype™, a completely new kind of open-world game, featuring a rich story line of conspiracy, deception and deadly shape shifting action.

Developed by Radical Entertainment, a critically acclaimed developer of open-world games, Prototype tells the story of Alex Mercer, a man haunted by his past, fighting a secret war in New York City. As the action spirals out of control, a conspiracy tied to his origins threatens the future of mankind itself. Mercer's amazing shapeshifting powers allow him to become an exact replica and steal the skills or powers of anyone who crosses his path.

Prototype debuts on the PlayStation®3 computer entertainment system, Microsoft's Xbox 360™ video game and entertainment system and PC in Summer 2008.

"Radical Entertainment has a strong pedigree of critically acclaimed, best-selling open-world games, and Sierra Entertainment is excited to see them craft an original game that has already fired-up the imaginations of press and gamers alike," said Martin Tremblay, president, Worldwide Studios for Sierra Entertainment. "Prototype represents the strength of Sierra Entertainment's internal studios and our commitment to creating original and exciting games."

"Radical Entertainment set out to create the most dynamic video game character ever imagined. From free-form movement to over-the-top combat action; Prototype can climb or wall-run across any surface, jump 30 stories high, and destroy anything that crosses his path," said Kelly Zmak, president of Radical Entertainment. "Our team at Radical has built upon the technology that drove our previous best-selling games and now has the freedom to dream big and imagine a powerful character in a sprawling city like New York, cloaked in a conspiracy and ripped from today’s headlines."

For more information about Prototype, visit the official website at www.prototypegame.com.

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for videogame systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.™, Crash Bandicoot®, Spyro The Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.

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"PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.