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Popular SmartWool Products
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About the SmartWool Brand
SmartWool
4.564455
5
Average Rating:
4.6 out of 5 stars.
Born in the Rocky Mountains of Colorado, the SmartWool clothing brand launched in 1994 as a small company with roots in the snowsport industry. Quickly becoming world-famous for SmartWool socks crafted of super-soft, breathable and odor-resistant merino wool, SmartWool has continued to evolve, now offering a wide range of fantastic apparel for active lifestyles, including SmartWool ski socks, base layers, underwear, sweaters and even jackets. Thanks to a commitment to using only the highest quality fibers and sporty, modern designs, SmartWool socks and clothing continue to exceed the demands of outdoor lovers everywhere.
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4.6 out of 5 stars.
Read All SmartWool Reviews
Average SmartWool Review (based on 40361 reviews)
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5.0 out of 5 stars. Like your favorite terry towel in a short! Get these!Reviewed by Nurse Ratched from Central Florida on Sunday, July 12, 2026Can't go wrong with SmartWool. These are so soft, thick (like a terry towel) and comfortable. Great for around the pool or to put on over your swimsuit after getting out of the water. they look cute enough to wear as regular shorts with a tee and sneakers. I love them!
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1.0 out of 5 stars. Way too tight.Reviewed by Tennesseedude from Maryland on Thursday, May 14, 2026This underwear is incredibly tight and uncomfortable
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5.0 out of 5 stars. Nice socksReviewed by Rena Victoria from Cleveland, OH on Tuesday, May 12, 2026Not sure what happened to the other reviewer but I got a 3 pair pack. Really thick for “light cushion”. Sizing was a bit small but I have 3 kids so they went to the next smallest kid. Really good deal and we love the feel and convenience of wool socks. Especially thinner taller ones for warm weather inside hiking boots. They can be worn multiple times, hand wash well during travel and resist odors and moisture. What’s not to love?!
SmartWool Outlet: Due to limited quantities, not all products are available in our Retail Stores.
SmartWool Overstocks: inventory too high, had to be drastically reduced -- always first quality. Find out more about overstock items.
SmartWool Closeouts: may be last year's model or color -- always first quality. Find out more about closeouts.
SmartWool 2nds:
Cosmetic Blems or Irregulars. Minor cosmetic blemishes or slight irregularities
which do not affect the fit, performance, or longevity of the item. Label is
usually clipped or marked by the manufacturer. A small flaw means big savings.
Find out more about 2nds.