The Ultimate Direction product line focuses on equipment for endurance sports enthusiasts. Since its inception over 25 years ago, Ultimate Direction has always gotten its inspiration from true adventure events like races on the Canyonlands’ White Rim Trail and the Nordic Birkebeiner. Their products include water bottle holsters, hydration-ready travel packs, and belts that hold only energy gel and salt tablets. The company also makes liquid containers themselves, with perks like insulated hydration pockets, flow-controlling Kicker Valves, and durable, leak-proof bottles. Patented Ultimate Direction gel flasks are durable, ergonomic and have an easy-grip, easy-squeeze shape. Their newer products include cases for urban necessities like laptops and cell phones. Whether you’re facing a trail in the dry Utah desert, a weekend marathon, or business travels through foreign cities, Ultimate Direction has the right product to keep you moving.